Revealed Secrets: Advertising, Reviews & Social networks
Today I will tell you about the strategy we use in Com in-Genio for the propagation of content, how we create revenue and how we manage to improve our SEO through Advertising, Reviews & Social Networks.
Contents of our Article
1. Propagation of Contents
The theory, the main tool of a company or brand, with a defined media strategy is its Blog. Through the Blog, content of interest for the company, its customers and the general public is generated.
It is that these contents provide a value of knowledge about the brand or a specific issue that does not always have to be related to the company, the brand, its products or services.
MMany use the mixture of entertainment and humor on a current theme.
The recommendation on contents that I can cite is the following:
- Relevant that is useful to the user of your services or products; to help you solve a problem 50%
- Promotional de un producto o servicio pensado en generar tráfico, expectativa o ventas 20%
- Educational About the company 20%
- Creative and Fun whose objective is to generate interactions 10%
Networks Social
Once you have good content, the work is done to disseminate them through your social networks. This is essential especially if you still do not have an audience or niche to whom you direct your information.
The tools to share content in this section are tremendously important, since they facilitate your work and multiply productivity, giving the opportunity for your viewers to share content that they find valuable for their purposes or simply like or find them fun .
Tools Sharing de Contenidos:
- AddThis
- Easy Share
- Flare
- Share this
- Monarch
IIf you have promotions, events or plan to make a special sale of a product or service you can accompany your strategy with email marketing and thus enhance the impact of your campaign, improving its dissemination and achievement of objectives.
The best known tool of this type of strategy is MailChimp. Although it is not the only one in the market, it has a very good reputation for being one of the first tools available in the market for this purpose. It has a clear and intuitive interface and also has templates and an automated mail delivery service that makes your job easier. It has a free version with some limitations and a paid version.
As a complement I want to recommend the following INTERLAT webinar, where 15 tips on Brand Positioning are given using Social Networks; the lecturer is the recognized Community Manager Pablo Di Meguio.
TI recommend you go to our Canal de YouTube and review our Suscripciones where you will find interesting channels, tutorials, technology, experiments, animation, do it yourself (DIY) among other topics.
Tools Social of Com in-Genio
Ours Blog La Bitácora… Com in-Genio
in-Genio News Digital Magazine Created to Collect Information Available to Our Social Networks
AddThis: In our Web Solutions Portal including the Blog
Easy Share: In Yeepi Classifieds our free tool for the benefit of the in-Genio community, where you can post your ads free of commissions, registrations or memberships; right to publish 4 photos and appear in Google Maps. Your classifieds appear in the main search engines after 7 days example: Hairdressing & Barbershop Alexchris.
Social Networks Com in-Genio: FB, TWITTER, G+, YouTube, in (LinkedIn), Blog: La Bitácora ... Com in-Genio, PINTEREST and WHATSAPP
And for email marketing we use MailChimp
BWell with this I wanted to cover in a short way the section of content propagation
Now let's talk about the next point in our list:
2. Income
Speaking promptly of our case, a strategy that we are working on the Blog and e-Secloud - Yeepi Classifieds to generate income outside of direct sales of the services we offer and paid membership plans to the blog; we have publicity.
In advertising we use Google AdSense and our Blog exclusive advertising banner, these methods generate little income for each click given in the Banner or Ad, which requires a significant volume of clicks, so we recommend our followers and users to click on the ads they see interesting, there is a Banner that They have very good offers.
In addition, they help us produce income that allows us to spend more time generating interesting content for you and keep working Yeepi Classifieds; Our projection with Yeepi is to get this tool to other countries and languages (9 languages available today), giving the possibility to other members of the community to enjoy the benefits of publishing their ads to sell products, offer services, rent or sell Real estate properties or vehicles quickly and without paying any cost for your ads.
So we extend an invitation to click on the ads that are on the Blog and e-Secloud Yeepi Classifieds, soon we will be doing a campaign designed to promote Yeepi Classifieds are pending our social networks each is designed for a purpose specific and a particular audience, then it is logical to create content especially designed for each social network.
And the last point on our list:
3. Improve SEO
Outside of debugging the errors found by means of audit tools such as:
- PageSpeed Insights of Google
- Search Console of Google
- Bing Web Administrator
- Pingdom
- MOZ
- Woorank
- Semrush
Using the tools of Google for masterweb are paramount, a feature that can not be overlooked are the reviews in the Google search engine.
An example and practical exercise can be done with our Snippet. We ask you, our community, to support us in this mission.
Enter your favorite browser, search google the word comin-genio by logging into your account and the Enriched Content Card (Snippet) in the final part where it says Opinions click on Write A Review.
If you have not yet entered your Google account; a window will appear where you will be asked to do so by means of the button Enter you enter your mail and your password. Now they are ready to give a score, where 5 stars is the highest score and 1 the worst score.
Finally if you want to place a note you can do it or simply click on the publish button and go.
Well in the process of web improvement after doing an analysis of your web audit the primary objective will be to make appear in the first places of the Google results page your website, also known as SERP.
What will appear on the results page is what we call Rich Snippets or Fragments Enriched are the summary and link to your website, depending on your configuration may appear images, location on the map, contact data, reviews, etc.
If you have done well on your Snippet, the section for Opinions and Write a Review about your Company, Product, Service, Recipe, Video or Content that you have published and want to appear on Google will appear.
As I mentioned earlier, the more favorable reviews you have, the better your position will be in Google's search results.
Campaigns Com in-Genio in Social Networks 18/18
To finish I want to make one final recommendation; with the implementation of our New Landing Page; We develop a Promotional Strategy that will have a total duration of 18 months, and that will start on the 18th of each month.
Each monthly campaign will be linked to one of our Social Networks, as was the case of Twitter where we made the closing of the 15% discount on All Our Services. Applied to all our followers of this social channel. The first Network to apply Campaign 18/18 will be Linked-in On November 18 we will present the new strategy.
That's why the invitation is to follow our social networks that will bring discounts, contests, prizes and many benefits for the entire in-Genio community.
We are waiting for you On November 18 at the launch of the campaign in Linked-in, until a next opportunity community of the in-Genius.
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